There are a bunch of things you can do to make that gorgeous scent of yours last all day. Here’s how:

1. Moisturize that skin.

If you have naturally oily skin, you’re in luck — a scent will last much longer on you. For those of you with dry skin, find out if your scent comes in lotion form, and use that first for maximum scent capacity. If it doesn’t come in a lotion, first use an unscented moisturizer on damp skin wherever you plan to apply your scent.

2. Apply to pulse points.

Heat is what activates perfume. The pulse points on your body (where your heart rate can be felt) are the best spots to apply a scent, due to the warmth of your blood. Some such points are located behind your ear, at the bottom of your throat, on your wrist, inside your elbow, and behind your knee.

3. Don’t rub.

After applying a fragrance, many people feel a need to rub it in in order to warm the skin or spread the scent. This is a big mistake! Rubbing a perfume breaks down its molecules, diminishing the scent into thin air.

4. Store it the right way.

Heat, light, and humidity can all break down the compounds in a perfume, causing it to be less fragrant. To keep your scent at its best, store it in a cool place, away from direct sunlight. Make sure to keep it out of the bathroom, as the heat and humidity from showers and baths could damage it greatly.