20-year-old student, Catarina Migliorini sells her virginity for $780,000 (N122m)22:26
Natsu beat out five other bidders after a feverish final day where the price of Migliorini's virtue jumped from $190,000 on October 23 to the final $780,000 price tag.
The news wasn't so good for her male counterpart, Alex Stepanov, whose virginity only racked up $3,000 from a woman in Brazil named "Nene B."
Although Migliorini, a physical education student, has claimed to media that she planned to donate as much as 90 percent of the auction price to charities that will build homes in the Brazilian state of Santa Catarina, even auction organizer Justin Sisely, who devised the plan for a proposed documentary, was skeptical.
"I was surprised she said that because in all my dealings with her, she made it clear that it was a business decision for her," Australian filmmaker Justin Sisely said.
"Now, given how big this story is in Brazil, she's trapped. If she doesn't give any money to charity, she's going to look bad."